Stand Up. Fash Up.
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This year, our theme is about making a statement, boldly showing your style and declaring who you are. Fashion is most powerful when your style matches your spirit – when it expresses a principle or belief beyond the threads.
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What is FashUp?
Imagine a night where dreams are tailored to fit, and worn with pride and confidence. A night when a dress can transform a foster teen into royalty and inspire a young life with new possibilities.
Prom isn’t just a dance; it’s a rite of passage and a moment that echoes for a lifetime. But for many, the high cost of tickets and clothing is an impenetrable hurdle. FashUp exists to tear that wall down.
Prom isn’t just a dance; it’s a rite of passage and a moment that echoes for a lifetime. But for many, the high cost of tickets and clothing is an impenetrable hurdle. FashUp exists to tear that wall down.
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This is where you come in.
Join us for the 6th Annual FashUp on the 35th floor of Milwaukee’s iconic 7Seventy7. This year, Stand Up. FashUp will celebrate ideals, dignity, and self-expression. We’re partnering with the Cinderella Project to ensure these young people don’t just dream of prom – they arrive fully realized, heads high, ready to own the night.
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When: Saturday, April 11th, 2026. Doors open at 7 PM.
Where: 777 N Van Buren St, Milwaukee, WI 53202 - 35th floor. Why: Because the future doesn’t belong to those who sit and watch, it belongs to those who ignite change. We’ll provide complimentary cocktails and hors d’oeuvres, as you witness a dazzling fashion show and become the catalyst for inspiring transformation. |
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Send a team to prom |
Sponsorship
Opportunities
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PEACE & LOVE SPONSOR $2500
Immortalize your brand in the minds of the nearly 1,000 youth we’ve assisted since 2009. Sponsor a model with your logo gleaming on the runway, as you invest in future leaders, artists, and change-makers. Includes: • Sends 25 teens to prom! • Exclusive logo projection on downtown Milwaukee buildings during FashUp week • Presenting sponsor recognition: “FashUp 2026 presented by [Your Brand]” • Prominent logo placement on: Runway backdrop • Event videos • All digital promotions and press materials • Brand acknowledgment during opening remarks • Recognition in post-event recap/impact film • 4 event tickets JUSTICE & EQUALITY SPONSOR $1000 Directly send a young dreamer to the prom in style – one they never thought they’d attend. Inspire them to stand up and be their best selves. Includes: • Sends 10 teens to prom! • Logo displayed during the Justice & Equality segment • Inclusion in pre-event digital storytelling content • Logo placement on event website • Recognition in post-event recap/impact film • 3 tickets to the FashUp fashion show FREEDOM & EMPATHY SPONSOR $750 You’re not just putting your name on a logo, you’re attaching it to stories of triumph and transformation, and memories that will last a lifetime. Includes: • Sends 7+ teens to prom! • Logo placement during storytelling moments of the show • Inclusion in pre-event digital storytelling content • Logo placement on event website • Recognition in post-event recap/impact film • 2 tickets to the FashUp fashion show KINDNESS & GRACE SPONSOR $500 Help a teen arrive at prom feeling like a star. Includes: • Admission to the 6th Annual FashUp Fashion Show • Sends 5 teens to prom! • Complimentary cocktails, hors d’oeuvres and 35th-floor views at 7Seventy7 • A powerful night of youth, fashion, and purpose FRIENDS OF FASH UP $100 Send a teen to prom; pure and simple Note: This level does NOT include a ticket to the FashUp fashion show. It is designed to provide much needed support, even if you cannot attend the event. Includes: • Directly sends one teen to prom with attire, styling, and accessories • Recognition as a Friends of FashUp supporter on the FashUp website This is your opportunity to be part of something breathtaking. An event that doesn’t just inspire; it ignites. So I ask: Are you ready to disrupt the cycle of limitation and spark the fires of possibility? Join us. Give Milwaukee's youth the gift of self-confidence, pride, and a night they’ll carry with them forever. Because somewhere out there, a teen with a $20 dress and a $15 weave is waiting to feel like royalty. With you by their side, they will. Let’s create magic. Together. |
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OUR WONDERFUL SPONSORS
PRESENTING SPONSOR
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In 1875, traveling shoe salesmen and friends, William H. Stacy and Henry L. Adams decided to join forces to form their own company. The Stacy Adams Shoe Company was born. With the goal of offering fashion-forward styles and quality craftsmanship, the company has withstood everything from the invention of the automobile and the airplane to a twelve-year depression and two World Wars. We’ve welcomed in the age of jazz, rock, rap, and hip hop, and through it all that ideal has held strong. As we turn 150, we want to celebrate our legacy with you, our customers, the fashionable men who have always pushed us to stay one step ahead of the latest trend. Here’s to the next 150.
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HOST SPONSOR
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At 7Seventy7, we believe where you live should be as remarkable as how you live. Every floor plan, every amenity, every thoughtfully chosen finish and fixture has been crafted to create a living experience unlike anything else in the city. We offer stunning views of Lake Michigan and the glittering downtown skyline, a warm, vibrant community of neighbors, and an exceptionally attentive staff to make every day easier and more enjoyable. We invite you to come take a tour and discover downtown living at its best.
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Let's Start Working Together! |
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